Formodligen någon dyr och kreativ konsult som hittat på. 
http://www.phuketgaz...dex.asp?id=7265
Phuket cancels 'low season'
PHUKET: A group of local hotels and other businesses in Phuket have “canceled” Low Season – April 15 through November 1 – and are renaming the period more appropriately: "Summer Season". The new designation ('re-branding') is being undertaken to better reflect the fact that Phuket is one of the world’s top year-round vacation and second-home destinations.
“We’re going to have a bit of fun with this campaign, which starts with "canceling the Low Season,” says Nick Anthony, Managing Director of Indigo Real Estate,“ and hopefully in the process expose to the world the fact that during summer (April-November), the period formerly known as the Low Season, Phuket has an abundance of delightful sunny weather. Cooling afternoon showers sometimes refresh the island and set up spectacular sunsets, and it’s also a time of good value with lower occupancy, great deals on rates, and a generally quieter island that hums with local festivals.”....
