Pattaya to woo visitors with free rooms
Bangkok: Tourism operators in Pattaya plan to offer free hotel rooms from May 1 to Oct 31 to attract local and international tourists during the low season.
Apart from hotels, restaurants and shopping malls will also join the campaign, offering discounts up to 50%. Final details will be decided tomorrow.
The seaside resort city is facing difficult times because of the global economic recession and local political problems, said Chatchawal Supachayanont, president of the Eastern Chapter of the Thai Hotels Association (THA).
"With this campaign, we hope tourists and meeting, incentive, convention and exhibition (Mice) activities will be lured back to Pattaya again and tourism sentiment will improve as well," he said.
Mr Chatchawal said Pattaya's hotels had about 20,000 rooms and that all operators would join the promotion.
"This is the first time we have had co-operation from all parties, aiming to restore Pattaya's tourism image," he said.
"Average occupancy was not so bad at around 30-40% after the Songkran festival. But we are very concerned about reservations from overseas, which are not coming yet."
Pattaya's image took a hit just before Songkran when red-shirted protesters forced the cancellation of the Asean Summit after they stormed the meeting site, the Royal Cliff Beach Hotel.
Operators in Pattaya hope that when Prime Minister Abhisit Vejjajiva goes abroad he will be able to explain the problems in Thailand and how the government intends to solve them, in order to restore confidence among visitors.
Källa: Bangkok Post
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