A doctor in Thailand has started a new campaign to try and prevent people from eating a local dish that can kill them. Spurred on by the deaths of his parents, he is trying to educate people as to the dangers of eating the much-loved delicacy that contains raw fish.
The dish is something known as koi pla, a cheap meal made by mincing raw fish with herbs, spices, and lemon juice, and is particularly popular in one of Thailand’s poorest regions, Isaan. Eaten by millions of people, the dish is also known to have a deadly side effect: It can cause those who eat it to develop fatal liver cancer.